We carry a vodka called "360". It is described as an "earth friendly" vodka. We also carry a couple (Rain being the most notable, what with all those great flavor blends) of organics. What, you might ask (as I did) is the difference? Isn't it earth-friendly to be organic?

Well, yes. But this is actually a pretty good trade-off for some people: going organic might mean extra costs in terms of transport, packaging, and other business-related expenses. The earth-friendly vodka, on the other hand, skips the organic grain in favor of a pretty impressive stack of actions to lighten the company's impact on this planet. Which I think is a pretty nice toss-up: you now have choices about how you tread lightly--either by choosing a vodka made from organic grain (Rain from organic white corn; Square One from organic rye, for example) or one made from (apparently) non-organic wheat, grown near the distillery (which is in Missouri), packaged with recycled/recyclable/reusable packaging, etc. I'm not going to go into the details, even though I think they're pretty cool, because I don't want the number of words to make you think I'm promoting one brand over another. You should probably buy all of them and see what you like best.

Cheers!